On October 16, 2025, the Omnichannel Retail Conference returns to the OTEAcademy Amphitheatre in Athens with a clear mission: to help retailers, brands, and marketers reassess and optimise their omnichannel strategies for 2026 and beyond.
As shopper behaviour grows more complex and channels blur, this year’s theme – Unified Commerce: Where Retail Meets the Shopper – focuses on bridging the gap between retailer priorities and shopper expectations.
With global thought leaders such as Philip Kotler, alongside executives from leading retailers and brands including Kotsovolos, Cosmos Sport, Skroutz, Public Group, and APIVITA, the stage is set for forward-looking debate and practical learning.
Why You Should Attend
Whether you’re leading retail transformation, reinventing shopper marketing, or building seamless customer journeys, this conference equips you with the tools, insights, and connections to thrive in a blended commerce environment.
You’ll gain valuable insights into:
- Building unified strategies that align brand, trade, and shopper marketing for measurable impact.
- Leveraging AI and automation to personalise experiences at scale across stores, screens, and channels.
- Activating Retail Media Networks to strengthen brand–retailer collaboration and conversion.
- Driving shopper engagement with innovative path-to-purchase design and digital touchpoints.
- Connecting content, commerce and customer data for cohesive brand storytelling.
- Transforming teams and mindsets to thrive in a shopper-driven, channel-fluid marketplace.
Let's Meet Up
Public Cloud Group (PCG) is proud to participate in this year’s conference. Our Solutions Architect, Thanasis Politis, will be on stage to share cloud-powered perspectives on how AI and automation can accelerate omnichannel retail.
Be sure to visit us at our booth to explore how we can support your omnichannel strategy—from data-driven shopper insights to scalable digital experiences.
Book Now
Seats are limited, so secure your place today at the Omnichannel Retail Conference 2025. 👉 Find out more on the Official Site
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