Data Analytics and Business Intelligence with Looker

With PCG and Looker, the Business Intelligence and Data Analytics Platform from Google, you gain comprehensive insights. Identify better decisions, optimize processes and drive innovative data-driven transformations that propel your business forward.

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Data-driven decisions in real-time for everyone

From Data to Decisions

Having data is no longer the problem. The challenge is to derive meaningful insights for everyone on the team – not just experts. While classic approaches with data chaos, unintuitive tools and cumbersome analysis are a thing of the past, Looker delivers a seamless data experience. It turns your company’s data assets into clear and direct actions. This is how Looker revolutionizes your data culture.

Platform for data applications and embedded analytics

Looker

Looker is a modern Business Intelligence (BI) and Data Analytics platform that empowers companies to unlock the value of data from any source. Looker connects and integrates with all your databases (like BigQuery, Snowflake, Redshift and many other SQL dialects) and provides an enterprise-grade, flexible foundation for data exploration, visualization and sharing insights across teams.

Looker redefines Business Intelligence with its unique integrated semantic data modeling layer LookML, offering a consistent and curated “single source of truth” for your organization’s governed data assets. It enables business users with self-service data exploration as well as building interactive dashboards and supporting advanced analytics use cases like predictive modeling and operationalizing insights into automated workflows. Robust data governance and end-to-end integration capabilities round off the platform.

Your benefits

The Added Value of Looker

By leveraging Looker, you can fundamentally transform how your organization works with data and realize significant advantages:

Data for Everyone

Every employee gets guided access to reliable data sources, without having to rely on analysts.

Clear Metrics

Everyone speaks the same language thanks to centralized data modeling (LookML) - no contradictory reports.

Quick Decisions

Real-time data for immediate insights, to react swiftly and seize opportunities faster.

Foster Teamwork

Easily share findings and collaborate on a fact-based level to cultivate a data-driven culture.

Provide Value

Customers and partners gain relevant analyses directly in your own products and applications.

Take Action

From insight to action - directly trigger workflows from analyses to increase efficiency.

Relieve IT Teams

Subject matter experts can analyze and reduce requests to IT and analyst teams.

Control Data

Full visibility and security through central definitions, restricted access rights and comprehensive audits.

The real challenge lies in transforming data streams into comprehensible, trustworthy and actionable insights for every employee – Looker bridges this gap.

Matthias KrenzelHead of Data & AI Google Cloud

Looker Use Cases

A business meeting setting where one person points to a data dashboard displayed on a laptop screen, which shows various charts and graphs. Paper documents with data are on the table, along with a calculator, a light green heart-shaped plant, and a vintage-style alarm clock.

Sales Analytics

Sales analytics to understand performance drivers across channels, products and regions. Gain insights into sales effectiveness, pipeline management and identify areas for improvement.

Two women, viewed from behind, are collaborating intensely in front of a large whiteboard covered with handwritten notes, charts, graphs, flowcharts, and sticky notes, representing a detailed business or marketing planning session involving data analysis.

Marketing Performance Management

Analyze the entire customer journey from acquisition campaigns to engagement metrics and conversion rates. Optimize based on customer journey analytics and attribution data.

Two female food or pharmaceutical production workers in white lab coats and hairnets are in a clean manufacturing facility. The person in the foreground smiles while holding a clipboard, and the person behind her interacts with a digital control panel on a piece of large machinery.

Product Analytics and Development

Track performance of product releases, analyze usage patterns to identify areas for improvement and prioritize new features.

A call center or office desk with a headset with a microphone lying in the foreground. A dark-colored desk phone is blurred in the background, with bright sunlight streaming in from the left, symbolizing customer service or telecommunications.

Customer Support and Service Optimization

Analyze support cases, measure key service metrics like response times, identify recurring issues, optimize agent performance and improve overall customer experience.

A close-up of a tablet screen displaying a digital analytics dashboard with a traffic sources pie chart, a website visitors line graph, and a map overview. A white coffee cup is blurred in the background, suggesting business analysis or reporting.

Operational Dashboards and KPI Tracking

Build real-time operational dashboards to track key business metrics across finance, supply chain, logistics, HR and more for data-driven decision making.

A close-up view of a dark computer screen displaying a financial or stock market candlestick chart with green and red lines, numbers, and vertical bar graphs, symbolizing real-time data analysis, trading, and financial monitoring.

Financial Reporting and Analytics

Produce financial reports, conduct variance analysis, forecast sales, monitor cash flows and manage budgets with a unified view of financial data.

A person viewed from over the shoulder is typing on a laptop that displays a Monthly Budget report. The screen shows a financial dashboard with a pie chart for "Actual Summary" and a bar graph for "Budget vs. Actual" spending, illustrating financial analysis and reporting.

Embedded Analytics for Customers and Partners

Embed interactive dashboards and analytics directly into customer applications to provide value-added services and experiences.

An overhead view of a wooden desk featuring a desktop monitor, a white keyboard, a tablet, and a smartphone held in a person's hand. Various business documents, including a marketing concepts report, a clipboard, a notebook, a coffee cup, and reading glasses, are scattered on the desk, symbolizing a busy, data-driven workflow.

Internal Data Applications

Analyze internal data sources like HR records, facility operations data to optimize workforce productivity, space utilization and more.

Three individuals wearing safety vests and hard hats (two yellow and one white) walk through a shipping yard, surrounded by tall stacks of multicolored cargo containers.

Supply Chain Management

Monitor inventory levels, track shipments, optimize distribution networks, forecast demand and streamline logistics operations with a unified view across the supply chain.

Data protection obligations

Your Looker, Your Data

Data belongs to the customers, not Google.

Protection against insider access to data.

Google never sells customer data to third parties.

Data is not used to train Google's own models.

Google does not use customer data for advertising.

Your data is not used to train models for other customers.

A selection of our services

From Data Foundation to Successful AI Initiatives

Data Foundation

With our Data Foundation on Google Cloud, take the next step in your transformation journey. We'll help you transition to an agile, data-driven operating model across different business areas.

In-depth analysis of existing data sources.
Comprehensive support for migrating your data to the cloud.
Implementation of advanced data pipelines and reporting tools.
Provisioning of your Data Warehouse and Business Intelligence infrastructure.

Let's talk about Data Foundation

Agentic AI with Gemini Enterprise

With our modular Gemini Enterprise jumpstart, take the next step towards Agentic AI. Let us assist you in meeting the biggest challenges of the present time. Gemini Enterprise will help your teams work more productively and efficiently.

Setup of Gemini Enterprise.
Integration of your systems.
Development of individual data connectors.
Consulting and training for your employees.

Let's talk about Agentic AI

Google Cloud Data & AI Consulting

Leverage the data in your company for innovation and growth with the "Data to Value" approach of PCG. We'll help you make the most of the Google Cloud's vast capabilities to manage and analyze large data sets, implement AI models and develop tailored use cases to drive impact.