Public Cloud Group (PCG), the European cloud solutions provider, announced today that it has achieved the Amazon Web Services (AWS) Generative AI Competency. This designation recognises PCG as an AWS Partner with validated expertise in delivering Generative AI solutions that help organisations move from experimentation to real business impact.
Turning AI Potential into Real Business Impact
For many organisations, the promise of AI is clear—but the path to secure, reliable, and cost-effective adoption is less so. From scepticism about ROI to the challenge of limited in-house expertise, businesses across Europe often face significant hurdles in moving from experiments to impact.
With the AWS Generative AI Competency, PCG is now officially recognised as a trusted partner for guiding organisations through this transformation. The competency validates PCG’s ability to design and implement secure, scalable, and cost-efficient Generative AI solutions on AWS that accelerate innovation and operational efficiency.
Recognition for Proven Generative AI Expertise
Achieving this competency required a multi-month process involving evidence of customer success, external audits, and technical validation by AWS. The recognition reflects the strength of PCG’s Generative AI solutions and the deep expertise of its teams.
For customers, the designation provides clear assurance: partnering with PCG means working with an AWS-recognised expert that can deliver proven, production-ready Generative AI solutions, supported by funding programmes and best practices from AWS.
AIHub: PCG’s Foundation for Secure Enterprise AI
PCG combines its AWS expertise with its own enterprise-grade Generative AI platform: AIHub. This modular solution allows organisations to deploy secure and compliant Generative AI use cases at scale—tailored to their specific governance, security, and operational requirements. AIHub supports multiple scenarios, from multilingual content generation and process automation to advanced analytics and copilots for enterprise workflows.
Strong AWS Partnership and European Market Presence
PCG is an AWS Premier Partner with more than 180 AWS specialists supporting customers across Europe. With expertise spanning infrastructure, Data & AI, SAP, and Managed Cloud Operations, PCG helps companies of all sizes design and operate secure, scalable, and future-ready cloud environments.
“This competency is a testament to our team’s technical expertise and customer impact,” says Thorsten Raquet, CEO at PCG. “Generative AI has moved from hype to business reality, and we’re proud to help organisations adopt these technologies responsibly and effectively—turning innovation into measurable value.”
Press contact
Alina Schneider
Head of Marketing & Communications
Public Cloud Group
alina.schneider@pcg.io