About Voyado
Voyado is a Swedish SaaS company that helps retailers build stronger customer relationships through AI-driven personalisation and automation. Founded in 2005 and headquartered in Norrköping, Voyado enables over 350 retail brands across 100+ markets to streamline marketing efforts and scale more effectively with a powerful customer experience platform.
The Challenge
For retailers operating in fast-paced digital environments, time and consistency are everything. Even small inefficiencies can result in delayed campaigns, mismatched branding, and a poorer customer experience. As a platform built to help retail marketers move faster, Voyado identified a persistent friction point: popup creation.
Popups—used to drive newsletter signups, promotional clicks, or customer engagement—still required manual configuration by clients. This not only took time but also increased the risk of inconsistent branding and limited Voyado's ability to scale the feature across its growing customer base.
By improving how popups were generated, Voyado would be able to eliminate a bottleneck that affected both their clients’ agility and their own operational efficiency—with the potential to make marketing execution smarter, faster and more self-service.
The Solution
To address the challenge, a fully automated popup-generation feature was developed using AWS services. The goal was to remove manual steps entirely—while ensuring that every popup was on-brand, effective, and tailored to the client’s needs.
This was intended not just as a UI improvement, but a strategic extension of their platform’s capabilities—one that integrated seamlessly into their existing infrastructure while leveraging the flexibility of generative AI and serverless architecture. As we explore in our article on choosing the right AI model and framework, the right architectural decisions play a key role in successful integration.
Key technical elements included:
- AI-Driven Content Generation
Integrated Amazon Lex
to produce personalised, use-case-specific popup text that reflects client tone and intent. - Brand Consistency with Bedrock
Used Amazon Bedrock to ensure popups matched each client's design system, including fonts, colours, and branding assets. - End-to-End Automation
Fully automated the setup process so clients could generate ready-to-use popups in seconds, with no manual input required.
The Amazon services that were chosen offer a strong combination of flexibility, scalability, and ease of integration. Lex enables dynamic content generation tailored to each client’s voice, while Bedrock supports brand consistency across a diverse user base. Meanwhile, a serverless approach brings everything together in a lightweight, scalable architecture that's well-suited for future enhancements.
Architecture diagram
Results and Benefits
The implementation led to clear improvements in performance, maintainability, and delivery:
- 70% reduction in manual effort
Automation significantly cut down the time and resources needed to configure popups. - Improved scalability
Voyado can now support a larger customer base without increasing technical overhead. - System reliability and standardisation
All clients benefit from consistent popup behaviour, structure and branding across campaigns.
Stronger business value and client experience.
These technical results translated into meaningful business benefits for both Voyado and its customers. The new feature not only improves operational efficiency but also helped strengthen customer trust and platform value.
- Higher client satisfaction
Faster setup and consistent output improved user experience and lowered barriers to campaign activation. - Operational efficiency
Internal teams spend less time on support or configuration issues, freeing resources for innovation. - Increased platform value
By adding intelligent automation, Voyado strengthened its positioning as a modern, AI-enabled marketing platform.
Continuing to scale intelligent marketing tools.
The popup has enhanced how Voyado delivers personalised marketing tools—reducing effort, boosting scale, and improving results. As a result, and with the feature now well established, Voyado is looking to extend its use of generative AI across the platform. Subsequent areas of focus will include:
- Feature expansion
Supporting use cases such as AI-generated product recommendations and dynamic campaign content - Client-led improvements
Refining branding controls, content flexibility, and user input based on client feedback - Continued scalability
Ensuring the platform supports more users and use cases without added complexity
Pragmatic Workflow Integration of AI
These strong results highlight how AI can be adopted pragmatically by SaaS companies, not through sweeping transformation, but through thoughtful integration into existing workflows—as explored further in our piece on real-world AI use cases for SMEs. By solving one common pain point—popup creation—Voyado unlocked new value for both clients and teams.
About PCG
Public Cloud Group (PCG) supports companies in their digital transformation through the use of public cloud solutions.
With a product portfolio designed to accompany organisations of all sizes in their cloud journey and competence that is a synonym for highly qualified staff that clients and partners like to work with, PCG is positioned as a reliable and trustworthy partner for the hyperscalers, relevant and with repeatedly validated competence and credibility.
We have the highest partnership status with the three relevant hyperscalers: Amazon Web Services (AWS), Google, and Microsoft. As experienced providers, we advise our customers independently with cloud implementation, application development, and managed services.