Using AI to Transform Marketing for Small Producers

Agrovia is an innovative startup dedicated to helping small producers and farmers in Sweden enhance their marketing efforts through advanced AI technology. By leveraging a range of AI tools, Agrovia's application generates high-quality photos and text from simple inputs, enabling users to create professional-grade marketing materials easily. With plans for e-commerce integration and broader market expansion, Agrovia aims to revolutionize local product marketing and sales in the digital age.

The main challenge that Agrovia aimed to address was the creation of effective marketing content for small producers. These producers often lacked the resources and expertise to create professional marketing materials. Their marketing efforts were hampered by:

• Poor Quality Content: Many small producers had to rely on low-quality, blurry photos that failed to attract customers.
• Time-Consuming Processes: Creating content manually was both time-consuming and labour-intensive, detracting from their primary business activities.
• Diverse Content Needs: There was a need for various types of content, including photos, videos, and voiceovers, to fully showcase their products.
• AI Integration Challenges: Integrating and testing different AI technologies to generate high-quality content was complex and required specialized knowledge.

To tackle these challenges, PCG worked with Agrovia to develop an AI-powered application that streamlines the creation of marketing content. The key features and solutions include:

• AI-Driven Content Generation: Utilizing tools like GPT for text and Bedrock, MidJourney, and Titan for images, the app generates professional-quality photos and content from simple user inputs.
• User-Friendly Interface: Built using Angular and Tailwind CSS, the app provides an intuitive interface where producers can easily upload photos and product details to receive generated content.
• Iterative Testing and Feedback: The application was initially tested with the founder’s contacts and small-scale producers, whose feedback helped refine the app’s functionality and user interface.
• E-Commerce Integration: Plans are underway to integrate the generated content with an e-commerce platform, allowing users to sell their products directly through the app.
• Localization: The app is being adapted to ensure that the generated content is culturally appropriate and relevant for different markets, enhancing its global applicability.

The initial reception of Agrovia’s application has been overwhelmingly positive. Key benefits and results include:

• Positive User Feedback: Early users, including the founder’s network, have praised the app for significantly improving their marketing efforts.
• Efficiency: The app can generate multiple high-quality images and social media content within minutes, saving producers substantial time and effort.
• Broad Market Potential: Beyond agriculture, the app holds promise for various small business sectors globally, from leather artisans and jewellery makers in Macedonia to artisanal bakers in Germany and winemakers in Greece.
• Enhanced Marketability: By providing professional-grade, AI-generated marketing materials, small producers can improve their online presence and attract more customers.

Future Enhancements: Plans for additional features like video content, voiceovers, and enhanced image generation capabilities, along with a user-initiated regeneration option for unsatisfactory results, will further enhance the app’s utility.

Looking to the future

As Agrovia moves forward, several important considerations are being addressed:

• Compliance and Regulations: Ensuring that AI-generated content complies with emerging regulations, including meta-tagging and watermarks to indicate AI generation.
• User Feedback Integration: Continuously incorporating feedback from users to refine and enhance the app’s features and usability.
• Market Expansion: Exploring the app’s potential in various small business sectors beyond agriculture, aiming to empower a wider range of producers and artisans.

By addressing these challenges and leveraging advanced AI technologies, Agrovia is poised to revolutionize the way small producers and businesses market their products, driving better engagement and sales in an increasingly digital marketplace.

Public Cloud Group (PCG) supports companies in their digital transformation through the use of public cloud solutions.

With a product portfolio designed to accompany organisations of all sizes in their cloud journey and competence that is a synonym for highly qualified staff that clients and partners like to work with, PCG is positioned as a reliable and trustworthy partner for the hyperscalers, relevant and with repeatedly validated competence and credibility.

We have the highest partnership status with the three relevant hyperscalers: Amazon Web Services (AWS), Google, and Microsoft. As experienced providers, we advise our customers independently with cloud implementation, application development, and managed services.