google-cloud-logo

In the Driver’s Seat: Steering the AI Future in Retail & Fashion with Google Cloud

What?

Exclusive event for decision-makers in retail and fashion focusing on Google Cloud's AI portfolio.

When?

Friday, March 20th, 2026.

Where?

In the ‘Green Hell’, the Nürburgring.
Atmosphärische Luftaufnahme einer kurvenreichen Rennstrecke am Nürburgring, die sich durch eine dichte Waldlandschaft schlängelt.
Business strategy meets high-speed experience

To pole position with Google Cloud's AI solutions

The technological transformation in retail and logistics is reaching new speeds: agentic AI, intelligent automation and sovereign cloud solutions are redefining tomorrow’s efficiency limits. At our exclusive event ‘In the Driver’s Seat: Steering the AI Future in Retail & Fashion with Google Cloud’ at the Nürburgring, you will learn from top experts how to proactively steer your company’s AI journey and translate technological innovations directly into measurable business success.

Look forward to a day full of strategic inspiration, practical insights from the retail and logistics industry, and intensive masterclasses – from Agentic e-commerce to the productive use of Gemini. In a small, high-calibre circle of IT decision-makers and C-level executives, we offer you valuable expert knowledge as well as space for exclusive networking and inspiring exchanges about the future of high-performance IT.

To round off the day, we leave theory behind and take to the asphalt: take a seat in the cockpit alongside a professional racing driver. Feel the physics of the ‘Green Hell’ and experience first-hand what maximum precision means when a professional holds the ideal line.

Secure your place in the cockpit

The number of participants for this exclusive C-level day at the Nürburgring is strictly limited. Secure your ticket now for 20 March 2026.
Event agenda

The Event at a Glance

TimeTopic

11:00 am – 12:00 pm

Get together with lunch & networking

12:00 pm – 12:30 pm

Opening Keynote – AI Innovation with Google Cloud

12:30 pm – 1:15 pm

Spotlight: Agentic E-Commerce – The Future of Retail

1:15 pm – 2:00 pm

Pit stop: coffee break, networking & guided tour

2.00 pm – 3.30 pm

Hands-on masterclass: Do More With Less using Gemini and Google Workspace

3.30 pm – 4.30 pm

The Analogue Shift: Driving Experience (Guest in the Cockpit)

A red car in front of the racetrack Nürburgring"
The Driving Experience

From your office chair straight into the Green Hell – high performance without compromise

Leave your daily business behind and embrace centrifugal forces: swap your office chair for the ideal line and experience how maximum performance is transferred from the cloud to the asphalt. What you learn in our sessions about Agentic AI and Google Gemini, you will experience here physically: precision, lightning-fast reactions and perfect control under maximum pressure.

The absolute highlight: as you race across the asphalt as a guest in a professional’s cockpit, the world’s best are within reach. Max Verstappen will be completing his practice laps at the Nürburgring on the same day – a rare opportunity to experience absolute perfection in racing live and up close.

Just like in your business, the same applies here: whoever combines the best technology with the most precise control wins the race.

Secure your Pole Position

This event is limited to an exclusive circle of IT decision-makers from the retail and fashion sectors to ensure in-depth exchanges on an equal footing.

Your ticket to the ‘Green Hell’: Fill out the form to request your participation. Once you have successfully registered, we will email you all further details about the event.

What you can expect:

  • Strategic deep dive: The future of retail and logistics with Google Cloud.
  • Hands-on expertise: Masterclasses on Agentic AI and Gemini.
  • Pure adrenaline: Be a guest in the cockpit during a high-speed lap – right next to Max Verstappen’s practice laps.

Become part of the ideal line. We look forward to seeing you there!