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Confidence Amid Geopolitics, High Inflation & Energy Prices

A recent study by MicrosoftExternal Link reveals the significant advantages of embracing early digitalisation for businesses to achieve faster and more substantial growth. In today's digital-driven economy, the pursuit of innovation is crucial for success and expanding one's growth potential, regardless of a company's size – be it a small enterprise or a large corporation. Digital technologies offer valuable benefits to businesses of all scales and across various industries.

It's widely acknowledged that companies that were already digitised or underwent digital transformation were better equipped to navigate the challenges posed by the pandemic. However, what might be surprising is that several organisations not only weathered the storm but also experienced growth. These companies placed a strong emphasis on digital technologies, innovation, and individualised business expansion and optimisation.

This highlights the profound impact that digitalisation can have on a company's resilience and its capacity to not only survive but thrive, even in demanding circumstances such as a global pandemic.

The most important driver is growth

Business growth serves as the primary driver for digital transformation in nearly 70 percent of the companies under consideration. Additionally, 67 percent of them identify improving profit margins as a key motivator for their digitisation efforts. Those who embrace digital technologies early on effectively double their chances of achieving their existing business goals and experiencing higher revenue growth. This level of confidence in attaining future business success even increases fourfold.

Ensuring security & reliability during growth

Are you considering increasing your IT budget for the next year? More than two-thirds of businesses are planning such investments, with a focus on improving operational processes, optimising sales and marketing efforts, and enhancing customer engagement. Ensuring secure and dependable workplaces and environments is crucial for a safe and reliable business.

Over the next two years, 80 percent of companies anticipate having a hybrid workforce. To facilitate this, technologies will be required to seamlessly connect the office, home office, and mobile workforce, effectively enabling the achievement of desired business objectives.

To profit, you need partners

To achieve their corporate goals and visions in today's world, the majority have recognised that digital technologies are not just a key but also the lock. Many companies acknowledge the need for support from partners to identify the right, individual technology for their strategies. It's not just about finding it but also securing it through technology and partnering for guidance, development, and optimisation.

Nearly 33 percent prefer partners for Managed Cloud Operations or Cloud Solution Providers. However, the 'or' can also be replaced with 'and' because by using everything from a single source, every aspect of your IT aligns with the same business goals and can collaborate seamlessly.

At PCG, we offer this comprehensive package, providing you with tailored service offerings, future-oriented advice, support, and opportunities for resilient development.


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