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PCG Achieves the new AWS Advertising and Marketing Technology Competency


Wednesday, November 29ᵗʰ, 2023 – Public Cloud Group (PCG), the European cloud solutions provider, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes PCG for its expertise in providing customers with services that empower advertisers and marketers to reinvent workloads with solutions that offer enhanced digital customer experience for European businesses by providing expert-driven AWS cloud solutions and strategies.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. PCG is powered by AWS to support use cases in this industry.

Re-board, an innovative building materials manufacturer, sought to enhance their customer experience and introduce new features. The challenge was to showcase how cloud technology, especially AWS Lambda, could underpin this transformation. By leveraging AWS Lambda and other AWS services, Re-board not only improved user experience through easy template downloads and a rich video library but also saw increased customer engagement and page visits. Being powered by AWS ensures scalability, efficiency, and a seamless integration of features, making it a preferred choice for businesses aiming for similar digital transformations.

Achieving the AWS Advertising and Marketing Technology CompetencyExternal Link differentiates PCG as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

“PCG is proud to achieve the AWS Advertising and Marketing Technology Competency in the DCX category,” said Andreas Öhrvall, CEO at PCG International. “Our team is dedicated to helping businesses enhance customer engagement, optimize marketing campaigns, and improve data analytics by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency ProgramExternal Link helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions and services offered by AWS Data Exchange, AWS Marketplace, or APN Partners, including PCGExternal Link.

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