Strengthening a Proven Relationship: PCG renews its Strategic Collaboration Agreement (SCA) with AWS

Renewing the Strategic Collaboration Agreement first signed in 2022 is a direct response to PCG’s strong growth trajectory. With strong growth and the integration of fellow AWS partner kreuzwerker in 2024, PCG now brings together more than 150 AWS experts and has significantly strengthened its market position. The renewed agreement sets the stage for PCG to enhance its service portfolio and support its ongoing expansion. They include the goal of reaching Premier tier partner status in the DACH region, obtaining additional competencies in Data & AI, and working to ensure even closer cooperation and greater benefits for customers.

For businesses, the strengthened collaboration between PCG and AWS means direct access to a broader pool of certified AWS experts with deep theoretical and practical expertise. Customers benefit from PCG’s close relationship with AWS, ensuring they receive the latest best practices, cutting-edge cloud innovations, and high-quality implementations that maximize their AWS investment. Additionally, PCG’s continued growth allows for an expanded focus on key areas such as Data & AI, providing customers with more tailored solutions, proven use cases, and real-world inspiration on how to unlock the full potential of AWS for their own business challenges.

Beyond technological advancements, PCG and AWS are intensifying their joint go-to-market strategies. The focus is on further enabling innovative cloud solutions in key areas such as Migration and Modernization, SAP, and Generative AI.

One of the highlights is PCG’s sovereign AI Hub, which enables companies to leverage generative AI in a turnkey solution—while ensuring compliance with individual corporate policies and regulatory requirements. The AI Hub not only simplifies AI adoption for customers but also provides a scalable AWS-based platform for developing intelligent scenarios.

Future-Proof Cloud Strategies for Businesses

“The renewal and expansion of our Strategic Collaboration Agreement with AWS is a key milestone in our continued growth. It reaffirms our strong relationship and provides the foundation to further tailor our AWS portfolio to the specific needs of our customers.” – Thorsten Raquet

PCG holds the AWS Advanced Partner status in the DACH region and Premier Partner status in its International region—demonstrating deep expertise and a proven track record in delivering AWS solutions. Building on this strong foundation, PCG remains committed to continuously expanding its AWS competencies and further strengthening its capabilities to provide even greater value to customers.

“Our deep collaboration with AWS is a key driver of our success. By expanding our Strategic Collaboration Agreement, we are strengthening our ability to bring the latest AWS innovations to our customers—helping them unlock new efficiencies and scale their cloud strategies with confidence.” – Daniel Meisen

About Public Cloud Group (PCG)

Public Cloud Group (PCG) guides companies along their entire cloud journey through the use of public cloud solutions. As an experienced partner of all relevant hyperscalers (Amazon Web Services, Google and Microsoft), PCG holds the highest certifications of the respective providers and advises its customers independently.

In addition to Cloud Infrastructure and Modern Workplace, the relevant service areas of the Cloud Journey also include technological focus topics such as Data & AI, Security, Cloud-native Development, SAP Cloud Services and comprehensive operations, known as Managed Cloud Operations.

Today, PCG brings together the expertise of more than 400 cloud experts at numerous locations in Europe.

PCG’s more than 1,150 customers include Allianz, BurgerKing, Flaconi, Generali, HelloFresh, KlassikRadio, Linde Group, Lorenz, McDonalds, myposter, N26, Veolia, Viessmann and many other companies, primarily from the upper midmarket as well as public and private educational institutions.