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Your Guide to the Hamburg IT Strategy Days 2025: Must-Sees and Tips for IT Decision-Makers

The Hamburg IT Strategy Days 2025External Link are just around the corner and promise to once again be an outstanding event for IT decision-makers and SAP leaders. But how can you, as an IT leader, get the most out of your visit? Here are our top tips for all IT decision-makers and SAP professionals—plus one absolute must-have before the event begins!

1. The Must-Have Pre-Event: SAP on Azure Unfiltered – The Biggest F*ckups and Their Solutions

Before the IT Strategy Days in Hamburg officially kick off, we invite you to an unforgettable warm-up event you can’t afford to miss! At the "SAP on Azure - F*ckup Night," it's all about learning from the big and small mishaps of others and hearing real, unfiltered stories from the IT and SAP world.

What to Expect:

  • Real Stories, Real Learnings: No polished success stories—just honest accounts of what went wrong and the valuable lessons learned.
  • Top Insights from Experts: Thorsten Raquet (CEO | PCG), Jens Hungershausen (Chairman | DSAG), and other high-caliber experts will share their invaluable insights.
  • Effortless Networking: Take advantage of the relaxed atmosphere to connect with fellow IT and SAP leaders and forge meaningful relationships.

Sign up nowExternal Link

2. Keynotes: The Highlights of the Conference

The keynotes are the centerpiece of the Hamburg IT Strategy Days and a must-attend for all participants. In 2025, expect another lineup of top-tier speakers.

We especially recommend the following talks:

  • Wednesday, February 19, 2025, 4:15 PM - 5:00 PM: “AI as a Gamechanger in Transformation” (Mirror Hall/Stage 2) with SAP.
  • Thursday, February 20, 2025, 10:20 AM - 11:05 AM: “Digital Strategy: Paper Tiger or Survival Factor? CIO Roundtable ONSITE” by Fujitsu.

3. Plan Your Participation in Advance

With trendy topics—like AI currently—core responsibilities of CIOs and IT organizations can easily get overshadowed. Set specific learning objectives: What do you absolutely want to take away? What specific questions do you have? Prepare for the sessions by researching topics and speakers in advance to get the most out of each session.

4. Network, Network, Network

The Hamburg IT Strategy Days provide the perfect opportunity to make valuable connections and expand your network. Bring your digital business card to exchange contact information quickly and easily. This way, you’ll remain memorable to your new connections!

5. Take Advantage of the Digital Event Platform and App

The content produced in Hamburg will be streamed live via a digital platform and app, and will remain available on-demand for all participants after the event. This allows you to choose from a variety of parallel program sessions, network both online and onsite, and exchange ideas seamlessly.

For more information and the latest updates, visit the official website of the Hamburg IT Strategy Days.

With these tips, you’ll be fully prepared to make the most of the IT Strategy Days 2025. And don’t forget to mark the exclusive pre-event hosted by the Public Cloud GroupExternal Link as your must-have start. See you there!


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